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Shahadot Islam
Jun 20, 2022
In Welcome to the Forum
Instead of' a brand instead of your brand. Branded cpcs are brazil phone number list cheaper, but it highly depends on the industry anytime you see lower cpcs on better-performing traffic, that's a great opportunity: it means you have wiggle room for more aggressive bidding, and if you have the budget, you should use it. Granted, you could slightly reduce roas, but this is a prime area for revenue growth.This opportunity is brilliantly displayed in the fashion industry, where brazil phone number list branded clicks are purchased 23% cheaper than off-brand clicks on average. With a 210% higher roas in branded fashion searches, there's brazil phone number list plenty of room for aggression and increased revenue. Fashion retailers advertising through shopping ads would be well advised to split their traffic and increase their cpcs to dominate these search results. This brazil phone number list will ensure competitive placements against other merchants who lack the capability or strategy. The situation is also quite rosy in the diy and hardware brazil phone number list sector. Several sectors (electronics, health and beauty, sporting goods, furniture) display poorly differentiated cpcs, with clicks less than 10% cheaper for brand traffic. The takeaway here is not that these sectors lack potential, but rather that you are driving your bidding strategy – by implementing a brand/non-brand split, you can get the necessary control to address these traffic segments differently. There's simply less wiggle room here, but you'll need to look at your account and budget brazil phone number list to decide how aggressive or defensive you want to be with cpcs,
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Shahadot Islam

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