Jul 31, 2022
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Communication is one of the main capabilities that designers and product managers need to have. In the process of product generation and iteration, there are often situations where designers, product managers, and bosses communicate and coordinate. In most teams, designers are in a relatively weak state, and it is difficult to control product functions. The product manager is also in a relatively passive state, and will give priority to the needs of the boss. When the boss is strong or unprofessional, it is difficult for both parties to reasonably defend their point of view. This article will take two main scenarios Latest Mailing Database as examples to provide effective communication strategies for product managers and designers who are at a loss when facing the boss's opinions, so as to help them rationally defend their opinions. scene one PM: Boss, we have analyzed the problems exposed by the product in the market, and the plan is as follows... Designer: In order to better solve this problem and ensure a good user experience, we designed this form of interaction... Boss: This section is too big, and users definitely don't like it. Since they care about this information, then add the relevant xxx and other information together. Also this color is not stable, I think black is better. That's it, there's no problem, you can change a few boards and I'll take a look. Situation analysis: The boss does not know the product and design, and likes to judge the quality of the design based on personal preferences. Solution: Convince people with reason. First, product managers and designers should stand on the same front and conduct research and analysis together. The product manager makes a competitive analysis, sorts out the main problems and functional loopholes, and communicates it to the designer. The designer will deepen the main problem to the user-related design, and discuss with the product manager to confirm. After that, a user role map is drawn to present the needs, preferences and goals of different roles, and an empathy map is drawn. The user's ideas are verified through multi-layer usability tests, and the most suitable solution is finally given according to the research results. If the boss always judges the design based on his personal preferences, he can present information such as preliminary research, data tables, user preferences, etc. to him, and make a statement with the product goal to convince people with data. In addition to this, the boss should be given room for options. It is better to have 3-4 design plans, and the plan should include the one that the boss may prefer and the more reasonable one. Integrate professional knowledge and research data in the discussion, guide the boss to choose a more professional design plan, and give up self-preference. Summarize: Effective communication in this situation is based on data. When the boss determines the quality of the design based on personal preferences, we need to combine the research results and product requirements to explain to the boss. Under the iron proof, the boss will choose a more professional and reasonable design.