Have the right user experience
Attracting more customers through your WordPress site depends heavily on its UX . Not every website owner has the exact knowledge or tools to improve the usability of a website. However, with a common platform like WordPress, UX optimization can be easily achieved.
Does it work?
Even the artwork has to be useful to someone! At least someone can hang it on the wall. So if your website doesn't help anything, why bother you in the Latest Mailing Database first place? A useless website will not serve your target customers and will not be competitive enough with other websites in the market.
Can it be used?
When the target customer opens your site, he/she wants to perform the desired action without any hindrance. This means that every clickable area has to be highlighted, and it should be intuitive for the user to know where to access something.
Image credit: Airbnb
Is it believable?
When people open your WordPress site, you have 2-3 seconds to earn their trust. Without a proper user experience, it's nearly impossible to achieve your company's credibility and vision for the company.