YouTube Gaming Following the success of Twitch, YouTube has updated its streaming platform to make it more attractive to the gaming world . Among the most important changes, the following stand out: New payment methods for creators similar clipping path service to those on Twitch. Subscriptions with different payment levels. Possibility of gifting subscriptions. Option to redirect a channel's chat to other streamers (referred to as "hosting" and "raids" on Twitch). 16) Caffeine, a new social network for broadcasters Caffeine is a social network focused on live broadcasts , ideal for gamers and other content creators.
Its great advantages are its simplicity (its creators ensure that you can start uploading material in just 15 seconds) and its social functions, which make it different from other streaming platforms such as Twitch or YouTube Gaming. Source: Caffeine 17) Social Ads: Higher CPCs and Stable CTRs After the accelerated digitalization of the economy and society in general during the last two years, the cost of advertising on social networks has increased. According to the Emplifi State of social media and CX Q2 2021 study , the global cost of social ads increased by 85.1% during the second quarter of 2021. For marketers, this means we're under a lot
more pressure to get the most out of budgets. Luckily, Facebook Ads CTRs have been stable, which allows us to achieve a positive ROAS. 18) More visibility for branded content on Instagram Instagram has always been one of the star platforms for collaborations between influencers and brands . Influencers are required to disclose collaborations with brands, in order to promote transparency for users. To make this task easier, Instagram has now incorporated new branded content tools that make it easy to tag promoted posts. Instagram Branded ContentSource: Cyberclick Marketing trends for 2022: news from Google 19) Google Web Stories In recent years we have become accustomed to seeing