The word "smart tourism" must have been heard or spoken by every tourism practitioner hundreds of times. However, is smart tourism really what we see?
From 2014, when smart tourism officially rose to the strategic level, this industry has been developing for 5 years. But the vast majority of smart tourism products on the market, at best, have realized the initial electronic informatization of scenic spots .
The following "hard injuries" can be seen in more than 80% of the "smart scenic spots" in China:
Ticket data verification is always inaccurate, and the access gates are being repaired at both ends for three days;
If there is a problem, please phone number list contact the service provider for after-sales service, but after the call is made, there is no further information;
A set of systems can replace more than a dozen product managers, but the proposed requirements will never be implemented...
The consequence is that the operation and management of the scenic spot still relies on manpower, and the cost of investment in intelligent software and hardware has basically been lost. To make matters worse, not only did the tourist experience not get better, but it got worse because of various failures.
I still remember that when a mobile phone tour of Yunnan was first launched, it was called a smart travel solution for reference . The so-called mobile phone tour actually refers to providing tourists with integrated destination tourism services through mobile phones (APP, WeChat applet, etc.).
This model mainly relies on the guidance and promotion of the government, and the participation and cooperation of enterprises at the same time to realize the integration of tourism resources in the region, and use the tourism big data in the region to serve tourists.