This article will start from the teacher's end of the K12 online English live broadcast platform, and analyze several products currently on the market: 51Talk, VIPKID, and Magic Ear, and draw their differences through comparison. background purpose The education industry has been facing supply problems for a long time. Even if the cost of supply is reduced through online means, it is difficult for the quantity of high-quality supply to keep up with such a huge market as China. In response to this problem, some solutions have appeared in the market, such as dual-teacher classrooms, AI teachers, etc., trying to use technical means to allow more students to benefit from high-quality teaching.
The problem of supply is particularly prominent in language learning. The cultural barriers and economic differences involved in transnationality have exacerbated a series of problems in the cost, source and management of high-quality supply. Therefore, this phone number list article will start with the design of the teacher side of the K12 online English live broadcast platform, and investigate how several products on the market (51Talk, VIPKID, Magic Ear) solve the problem of supplying high-quality teachers. problem definition What supply problems should the K12 online English live broadcast platform focus on? The platform needs to ensure the long-term supply of high-quality supply,
which involves the following issues: What is a good teacher (determined by the demand side) - the core issue that defines the quality of supply How to get more good teachers (promotion, word-of-mouth recommendation) - affects the quantity of supply How to reduce the cost of acquiring good teachers (recommendation by word of mouth) - the cost of affecting supply How to manage teachers well and keep them on the platform for a long time (retention) - affect the churn rate, and indirectly affect the quantity and cost Teacher population analysis (taking